As London Fashion Week opens, we take a look at the ethical brands that are changing the world as well as your wardrobe.
‘Ethical fashion’ is a simple concept: taking a moral approach to designing, sourcing and manufacturing clothing, which benefits people, communities and the environment. Sounds easy right?
Still, over the years there have been stories of major brands involved in deadly factory disasters, child labour scandals, and providing unfit working conditions. It is clear that many fashion outlets put profits over ethics. But brands are waking up to the fact that morals pay; research reveals that 56 per cent of US customers stop buying from companies they believe are unethical. So how do brands go about changing their ways?
Many clothing lines are opting to stock only Fair Trade, organic, child labour-free materials; others are championing fair wages, and better conditions for workers in their supply chain; many brands are sourcing directly from artisans in poorer communities, helping to create sustainable income for the area; and some even siphon profits directly into charitable causes.
There are plenty of brands embracing the ethical approach. As buyers, we can vote with our cash and support them when we find ourselves needing a new pair of jeans.
Here is just a taster of the many ethical brands out there:
KHAMA Design – accessories brand working with designers and suppliers in Kasungu, Malawi.
Nudie Jeans – denim brand with a focus on organic materials and social responsibility.
People Tree – clothing brand supplied by marginalised groups in the developing world.
If ethical clothing is your style, there is more you can do. We Make Change are launching a social network dedicated to creating change across the world. The platform will make it easy for people to give to the causes they care about, like this one. We need your support to make it a reality.
To find out more visit our crowdfunding page, and don’t forget to share this post with the hashtag #WeMakeChange this London Fashion Week.